Hardy Hardy Unveils New Ambassadors
Posted on 15 October 2016
Hardy Hardy has chosen actress, Fann Wong (left) and television host, Ethen Lee Teng (right) to embody the brand’s glamorous, rock and roll image. A mother, talented actress and fashion icon, Fann is known for her impeccable style and flawless beauty. Her family-friendly image and classy persona make her the perfect ambassador for Hardy Hardy. Fann will be starring in the brand’s Fall/Winter 2016 and Spring/Summer 2017 advertising campaigns alongside with her son, Zed, who will be for the first time appearing in a fashion advertising campaign.
Having won both the prestigious Best Programme Host and the Top 10 Most Popular Male Artistes titles at the 2016 Star Awards, Lee Teng has established himself as a household name in Singapore. He has been invited to appear in popular drama and variety programmes in Taiwan and China. Not one to rest on his accolades, Lee Teng is also a successful entrepreneur, and is the undisputed men’s icon for streetwear. Bringing to Hardy Hardy his unique sense of charisma and charm, he will be starring in the men’s Fall/Winter 2016 and Spring/Summer 2017 advertising campaigns.
Both Fann and Lee Teng will be appearing at the Hardy Hardy Fall/Winter 2016 fashion show at Singapore Fashion Week to be held at the Singapore National Gallery on the 27 October 2016. The endorsements mark a new milestone for the brand, which opened its first store in South East Asia at Bugis+ on 30 July 2016.