Hardy Hardy To Open The First Flagship Store In Southeast Asia
Posted on 24 August 2017
Artist’s Impression of the HARDY HARDY ION Orchard Flagship Boutique
American brand, HARDY HARDY has chosen ION Orchard for the location of its first flagship boutique in South- east Asia. Set in the heart of Orchard Road, the new 1,200 square feet retail space will feature sleek marble flooring, elegant rose-gold and black metal railings and rugged industrial walls.
This will be HARDY HARDY’s second Singapore store following the first at Bugis+. The flagship ION store will stock the latest men’s and women’s collections as well as the limited-edition, ION Orchard exclusive, Swarovski crystal embellished skull t-shirt. In addition to the brand’s iconic skull motif, the tee also features the words “HARDY HARDY SINGAPORE” at the back in commemoration of the milestone opening.
Well-loved by celebrities in Singapore as well as in the region for its edgy, rock and roll style clothing designs, the brand will celebrate its grand opening event on the 16 September 2017 with an electrifying, graffiti art performance and celebrity appearances by HARDY HARDY ambassadors, Fann Wong and Lee Teng.
Slated to open in early September 2017, the HARDY HARDY Singapore ION Orchard flagship boutique will be located at ION Orchard, #B1-23.