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Hardy Hardy Singapore Spring/Summer 2017 Advertising Campaign

Posted on 01 February 2017

It's all about the music this season as Hardy Hardy ambassadors, Fann Wong and Ethen Lee Teng rock it out in the new Spring/Summer 2017 advertising campaign shot by famous celebrity photographer, Wee Khim.

Zed Lee braves the camera as he models for that solo shot, pairing his Hardy Hardy kids skull tee in white with an art print hoodie and sweatpants.

Fann on the other hand looks every bit like a songstress in an all black ensemble comprising of a leather studded blouse, a-line shirt and tailored pants. In the other shots, she switches it up with a sequin embroidered skirt and crown print tee, a camo print shirt jacket or an elegant, floral pleated skirt. The classic Hardy Hardy bucket bag is the must-have accessory this season. It features eye-catchy hardware like the signature Hardy Hardy guns emblem, metal eyelets and star-shaped rivets.

For the men's campaign, Lee Teng pulls off that rockstar look in some of Hardy Hardy's signature skull print tees worn with a pair of casual shorts or comfy sweatpants. He completes his ensembles with a series of cool jackets which are worn or held casually over the shoulder. Not forgetting, there is also the Hardy Hardy men's nylon backpack that's designed with a beautiful guns embroidery on the front.

Shop the collection now at Bugis+ #01-18.

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