HARDY HARDY ION GRAND OPENING EVENT
Posted on 18 September 2017
(Ambassadors Fann Wong and Lee Teng (center) posing with the models at the HARDY HARDY Grand Opening Event at ION Orchard.)
16 September 2017 - American brand, HARDY HARDY celebrated the opening of the first flagship store in South-east Asia, with appearances by ambassadors, Fann Wong (范文芳) and Lee Teng (李腾).
The landmark opening event at ION Orchard was attended by over 250 media friends, VIPs, celebs and media personalities with notable names including Alfred Sim, Andee Chua, Derrick Hoh, Desmond Ng, Hayley Woo, Ian Fang, Kym Ng,Kunhua, Kelly Poon, Mae Tan, Nick Teo, Somaline Ang, Tay Kewei, Xavier Ong, Yuan Shuai and Lin Peifen who was the emcee for the night. The grand opening event started with a cocktail reception at the Level 1 Atrium where guests had a first-hand look at the impressive graffiti created by contemporary artist, Jahan Loh.
(Artist Jahan Loh putting the final touches for his incredible graffiti for HARDY HARDY.)
The 4 by 2 metre canvas features the HARDY HARDY wording as well as the brand’s signature skull and roses motif and was displayed for one day only at ION Orchard. Following the media interviews and photo opportunities at the HARDY HARDY photo wall, guests were ushered to the flagship store at basement one for an intimate, in-store party where guests mingled with the HARDY HARDY models and danced to throbbing music by DJ Dowager.
Located at ION Orchard #B1-23, the 1,200 square feet retail space features sleek marble flooring, elegant rose-gold clothes hangers, black metal railings and rugged industrial walls.
The HARDY HARDY Singapore flagship boutique is now open at ION Orchard, #B1-23.